Nerium International, LLC
The FTC sued Nerium International (later Neora, LLC) and its CEO Jeffrey Olson, alleging the company operated as an illegal pyramid scheme and made deceptive health claims about its 'EHT' supplements, specifically that they could treat or prevent concussions, chronic traumatic encephalopathy (CTE), Alzheimer's disease, and Parkinson's disease. The FTC sought a permanent injunction to stop the deceptive practices. In September 2023, the district court ruled against the FTC on its claims, and in May 2024 the court further ruled that Neora could not recover its fees and expenses because the FTC's litigation position was 'substantially justified.'
Flagged claims (2)
falsely promises recruits they will achieve financial independence if they join the scheme
EHT supplements as an antidote to concussions and chronic traumatic encephalopathy caused by repetitive brain trauma, as well as Alzheimer's disease and Parkinson's disease
Required actions (1)
The FTC sought to permanently stop the defendants' deceptive practices alleged in the complaint.
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